This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
Details: rank: price: $116.10 bound: 174 pages publisher: Springer; Softcover reprint of the original 1st ed. 2014 edition (April 30, 2017) lang: English asin: isbn: 3319349686, 978-3319349688, weight: 10.4 ounces ( filesize:
Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) book without pay
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